About Us

Born for the Everyday

Everyday Dog started with a simple idea: dog gear should feel as good as it looks. Inspired by real dogs and the people who walk them—rain or shine, park or pavement—we set out to create pieces that balance comfort, style and substance.

No frills. No fluff. Just the kind of kit you reach for every single day.

Our Mission

To make everyday dog life a little easier, a little comfier, and a little more stylish—without overcomplicating things. Whether it’s a vintage-washed harness, a just-right lead, or a cooling mat for a too-hot flat, everything we make is designed to feel familiar from the first use.

Crafted with Care

Small-Batch by Design
We produce in limited runs and hand-finish every piece—so no two items are quite the same. It’s all in the details.

Planet-Conscious Comfort
From recycled webbing to plant-based memory foam, we use materials that tread a little lighter.

Built to Last
Double-stitched seams, solid hardware and cloud-soft linings mean our gear holds up, whether you’ve got a napper or a puller.

More Than a Brand

We’re building a crew. Join us for:

• Early access to new drops & UK-exclusive collabs

• Pop-up invites (London, Bristol, Manchester and beyond)

• Styling tips, walking playlists, and real stories from real dogs

Why Everyday Dog?

Because not every walk is a photo op. Because most dogs don’t care how they look (but we do). Because comfort, durability and a bit of style should come as standard.

Wherever you walk—from the Highlands to Hackney—we’re here for it. This is dog gear, done properly.